CHALLENGE & CONCEPT
At the early stage of logo development, the designer started to explore the idea of the new healthy lifestyle, new approach to the restaurant business and futuristic service.
From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.
LOGO OFFICIAL
After a lots of time for pitche, here is the final result with logo official, inclvude 3 versions, mono, dark and white background
COLOR PALLETE
ffffff
d9e2e4
123259
ec3410
73cbd7
TYPOGRAPHY
Satoshi
a b c d e f g h i j k l m n o p q r s t u v x y z
abcdefghijklmnopqrstuvxyz
1234567890
The brand experience ties to the history of the space, the refinement and character of the interiors, the uniqueness of the service, and the niche industry they occupy. To design business cards, we created a catchy graphic element: the red ribbon which would represent brand’s idea of the new lifestyle.
